Emerging from Jameson’s dense prose, I find the message: video art provides a “total flow†of meaning (meaning in a very qualified, postmodern sense) where signifiers are constantly in flux, constantly redefined, constantly re-contextualized, and where the only referent possible is that of indisputable historical fact, or in other words, the Lacanian Real. Thus, video is, as Jameson concludes, the ideal medium of transmission of postmodern thought. Over the course of the article, Jameson uses a particular video work, AlienNATION , to demonstrate his points. Jameson refrains from offering any sort of aesthetic judgment, preferring to describe video as a medium, to analyze interesting features, and to explore a variety of interpretive methodologies.
Jameson makes an important phenomenological distinction between video and film because where film (even art film) has a lengthy history of concept and technique, video is (at the time of his essay) slightly over twenty years old and thus doesn’t have the same foundations or expectations.
Although Jameson seems as neutral as possible, he has what appears to be a pessimistic view of the possibilities of postmodern textual manipulation. When he writes, “we are left with that pure and random play of signifiers . . . which no longer produces monumental works of the modernist type but ceaselessly reshuffles the fragments of preexistent texts, the building blocks of older cultural and social productionâ€, he is presenting the situation as if postmodern works are doomed to randomly repeat segments of the past without any sort of intelligent design. While it’s true that, as Derrida shows us, we cannot reasonably assume any sort of logocentricity, if there was no possibility of, say, ironic juxtaposition, there would be no point in making postmodern works—they would just be meaningless jumbles of infinitely meaningful (and thus meaningless) signifiers.
In Intertextual Irony and Levels of Reading, Eco shows how he uses this freedom of signification to generate a surplus of meaning within his literature. Similarly, Tarantino’s cinema is filled with intertextual elements such as the briefcase scene in Pulp Fiction, where the viewer is reminded of the myth of Pandora’s box, the final scene in Repo Man, as well as Raiders of the Lost Arc. The briefcase scene generates at least three specific and purposeful meanings, hardly the random jumble that Jameson describes.
While Jameson may have a dim view of postmodernity in art, he does an excellent job explaining why other forms of interpretation fail to say anything useful about postmodern works. He writes that if the “ephemeral†and “disposable†text is the building block of postmodern art, then there can be little gleaned from an analysis of any one fragment. Similarly, no video work can be viewed in isolation from the whole of the video art world. He goes on to contend that though one may attempt to “sort the material out into thematic blocks and rhythms and repunctuate it with beginnings and endings, with graphs of rising and falling emotivity, climaxes, dead passages, transitions, recapitulations, and the likeâ€, the result will be different upon every viewing.
Insofar as that is a true statement, is it necessarily a positive or negative characteristic of postmodern art? There must be a certain value to a work that allows one to return over and over again for a completely new experience. Again, Jameson language is telling: phrases such as “____ is reduced to†indicate that he doesn’t see this potential for varied readings as a positive characteristic because if the author cannot control the message, there must be no message and therefore no art in creation. I see the potential for multiple and diverse readings as an intriguing characteristic of postmodern art. Furthermore, this whole notion of interpretive impossibility is specious. Again referring to Eco, the author creatively engages multiple levels of signification and though there are always already infinite readings, certain readings make a lot more sense. Even if one cannot definitively state the “correct†reading of a text, one can find a range of readings that generate the most coherent and meaningful interpretation. Jameson is correct to poke fun at the standard interpretive question—“what does it mean?â€â€”because this assumes a single “correct†reading, but just because there is no definitive reading, it doesn’t necessarily mean that there are no readings that are better than others.
The scope of Jameson’s article is, perhaps, its best feature. It’s fascinating how he manages to describe such a wide range of postmodernity in art while talking only about video art. If I take issue with certain points, it doesn’t mean that the article on the whole is flawed. Simply, everyone will approach the concepts of postmodernism from a different perspective and now I’ve presented mine.
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